How to make change happen
- Foundation For Nature

- Oct 20
- 14 min read
Swedish Biodiversity Conference – plenary session October 2025
Professor David Hill CBE DL
Founder President, Foundation For Nature
We need to make change happen quickly if we are to avert the catastrophic impacts of
continuing biodiversity loss. That change needs to focus on the wholesale restoration of
nature. This paper outlines key themes that need to be explained to politicians,
business and the public based on experience of biodiversity policy over the past 20
years and opportunities presented by currently nascent environmental markets.
Understanding economic dependency on nature
Since 1970 species population abundance has declined globally by an average of 69%
with a staggering 94% decline evident in wildlife populations of Latin America and the
Caribbean. Biodiversity loss in the UK has been in excess of 60% over the past five
decades with many well monitored groups such as birds exhibiting declines of over
90%. Studies in western Europe have documented a 75% decline in invertebrate
populations, comprising many species which underpin the survival of a vast majority of
higher order species and provide pollination services for our crops. A million or more
species are currently threatened with extinction.
Ethical considerations and intrinsic value alone will not protect existing nor restore lost
biodiversity in the future. Our ‘love’ of wildlife to date, evidenced by the large number of
members of the plethora of nature conservation charities, has not succeeded in
averting massive biodiversity loss in the countryside. Innovations in agriculture and built
development, alongside much greater regulation on sustainability are needed to provide
the space that nature needs to rebuild ecosystem function. New financing mechanisms
and vehicles, such as environmental land management contracts, habitat banks, green
bonds, nature credits and impact investing could provide the funding, so bringing
innovation and finance together is essential in order to deliver the restoration economy
and provide the much-needed transformation in the way our countryside looks and the
wildlife for which it provides a home. But we need a rapid transition in the way nature is
viewed by societies, governments and business.
The statistics on biodiversity and climate are indicators of a catastrophic collapse
facing global economies. The World Economic Forum has calculated that some 55% of
global GDP1 (albeit GDP is recognised as a poor measure of progress) relies to a large
extent on what nature provides such as food, pollination services, freshwater quality
and quantity, air quality regulation, flood-risk management, soil structure, building
materials, erosion control, disease and pest control, medicines and of course climate
regulation. Biodiversity loss is now considered as significant an existential threat to the
human species as is climate change.
It is therefore critical that the impacts from the way we use land and sea, which have
generated such devastating effects on the natural environment, and the substantial
consequences of future losses, are effectively communicated to people across the
world, in a way they can understand, otherwise the essential change needed will not
materialise. Undoubtedly the most significant messaging must focus on the economic
rather than inherent value of nature and natural capital.
Only a relatively small amount of money currently goes directly into biodiversity
conservation - largely from environmental conservation organisations, governments
and philanthropy. In the UK, the Green Finance Institute (GFI) has calculated a finance
gap for effective biodiversity restoration of £4.4 - £9.7bn per year up to 2030, over and
above the c.£750m per year from conservation charities and the public purse.
According to the GFI the data are conclusive that public investment – even if funding
commitments increase – will fall far short of the UK’s nature recovery needs. Private
investment is therefore urgently required in addition to public sector funding if we hope to
transition to a net zero and nature-positive economy. The private sector therefore has to fill
this substantial gap in financing nature because of our critical economic dependency
on it. We need change to effect a major increase in market activity that rebuilds
ecosystems and restores biodiversity; ecological restoration needs to be promoted as
an industry.
Global risks to business and people
The World Economic Forum’s (WEF) 2024 global risks report was based on more than
1,400 experts’ views on the biggest issues facing the world at present and those on the
horizon; the report assesses how big a risk is in terms of the likelihood and severity of its
impact. Some 30% of the experts consulted expect an elevated risk of global
catastrophe within two years, rising to two-thirds of the experts across a decade. Over
the next 10 years the experts see five of the 10 most significant risks as being
environmental (which have massive financial consequences). Four key ones include
extreme weather, critical change to Earth systems, biodiversity loss and ecosystem
collapse, followed by natural resource shortages. Increasingly frequent and severe
extreme weather events are ranked as the second-biggest perceived risk for the world in
the near future, key impacts being land degradation through prolonged drought causing
truly massive migration of people from southern Europe and the global south.
We know that businesses change behaviour in association to risk and so the messaging
to effect change needs to have a financial basis rather than an environmental one.
Experts and leaders in the private sector are beginning to realise the severity and
impending extent of these risks and impacts. An analysis by PwC reported by Edie found
that almost half of chief executives believe that their businesses will cease to exist
within a decade without reinvention, with the climate crisis being a major driver of
physical, reputational and competition-related risks. However, very worryingly some
29% of those businesses polled have no plans to act in response to climate-related
risks. The response in relation to biodiversity loss would likely be even more pitiful were
the question asked.
Clearly, the messaging isn’t yet working, and businesses are therefore at increasing risk
of failure unless nature and natural capital use is reduced and restored at scale. And to
do that, corporate business needs to measure, disclose, account for, and reduce its
impacts on nature. Change needs to happen, and happen quickly, if we are to avert the
combined existential threats of climate change and loss of nature advancing rapidly
towards us.
Pressures to change behaviours
It is true, however, that the financial sector is becoming more aware of the dependency
of the global economy on natural capital, though much of the focus is currently on
minimising the individual business risk of exposure to biodiversity reliance rather than
on the criticality of wholesale restoration of ecosystems. In effect, this is a global case
of tragedy of the Commons – we all use nature, but we lack a collective responsibility to
fix the problem wholesale; rather we prefer to focus on the ‘local’ impact of our
activities – why should we pay for someone else’s impacts? At present there is no
collective, aggregated means of contributing to wholesale ecosystem restoration.
The reporting framework of the Taskforce for Climate-Related Financial Disclosures has
driven behaviour change in relation to climate impacts, through risk evaluation by
banks, ultimately affecting lending conditions to corporate businesses who, as a result,
have largely focussed on carbon – reducing emissions and offsetting residual impacts,
because carbon is considered more ‘fungible’ than biodiversity. However, the business
sector is beginning to turn its attention to biodiversity in advance of any mandate by
governments in implementing the framework for nature (eg. through the Taskforce for
Nature-Related Financial Disclosures, TNFD). Generally, we have good data on global
biodiversity despite some claims that we don’t have enough information on which to
act. But we cannot afford to let perfect be the enemy of the good.
Banks and financial institutions are staffing-up in the area of nature finance and
biodiversity risks and an industry has emerged to support policy development with the
creation of new organisations and coalitions including, for example in the UK (where the
government has established a green finance team), the Green Finance Institute, UK
Business and Biodiversity Forum, the Natural Capital Coalition, Business for Nature, the
Ecological Knowledge Network, and the Nature Positive movement. It is anticipated that
TNFD will provide the route for governments internationally to mandate corporate
reporting on nature and natural capital, thereby stimulating a demand for investment
opportunities in ecological restoration.
Actions which already indicate that a market is emerging include central banks requiring
provincial banks to take account of nature impacts in their lending, standards and
metrics being created with emphasis on key criteria to ensure high quality credits,
investor interest in financing those setting up ecosystem restoration projects, consumer
awareness of the biodiversity crisis driving investor pressure, and environmental NGO
advocacy and government alignment on the need for new economic models headlined
by green finance initiatives.
Whilst at the moment the actual market for biodiversity credits is low, there appears to
be international agreement that the market will escalate quickly by a combination of
investor pressure based on societal demand and stakeholder concerns at risk exposure
(continuing a voluntary market) and an eventual financial reporting and disclosure
mandate (regulatory pressure eg. TNFD driven).
Making change happen – lessons from the UK BNG initiative
Providing the background to the emergence of Biodiversity Net Gain (BNG) can inform
the generic measures needed to make change happen. The original idea for BNG in the
UK occurred in 2006 when I established the Environment Bank, initially as a means of
lobbying government to introduce biodiversity offsetting into planning law. The planning
system was failing biodiversity because of protracted debate about how to get
developers to mitigate for their impacts. Detailed mitigation plans for developments
failed at the first hurdle – developers didn’t have an appetite for conserving or
enhancing biodiversity, they simply wanted to progress their development in the
shortest possible time at the lowest cost, and planning authorities had no powers or
capacity to enforce failure to effectively account for biodiversity. Biodiversity on
development sites therefore declined – biodiversity conservation and built development
were (and remain) largely incompatible.
BNG was therefore designed as a mechanism to take the biodiversity issue out of the
hands of developers and to give the responsibility to landholders devoted to nature
conservation funded by that development. The BNG policy requires practically all
development to deliver a minimum 10% increase in biodiversity either by constraining
the development to deliver BNG within the site boundary, or to purchase off-site BNG
units from providers who invest in land and restore habitats in order to sell the uplift as
BNG units to satisfy the demand from developers. The idea was that the policy should
be market led; developers would buy biodiversity credits (known as BNG units) in
accordance with market principles.
There were initially many barriers, not least a range of stakeholders who believed that
developers should mitigate their impacts within the development site boundary, and
environmental NGO’s who saw landowners and farmers about to move into their
domain in putting land into nature conservation and being paid for it. The NGO’s made
the term ‘offsetting’ toxic, calling it a ‘licence to trash’ – yet developers had been
trashing biodiversity for many years without being required to protect it or fund its
replacement let alone enhance it. Developers also initially objected, saying that BNG
would be a financial burden, making them uncompetitive, despite residential
developers enjoying around 23% profitability on each house built, (though of course,
development involves not just residential schemes but infrastructure – roads, rail,
water, and commercial – retail, warehousing, distribution centres etc.).
Most of the early years were spent engaging with government officials and Ministers. By
2019 I’d engaged with 15 Ministers of State and five Secretaries of State; political
turnover generated huge inefficiencies and changing government ministers and indeed
governments impacted on priorities. Governments generally suffer from a lack of long-
term vision and an inability to stay the course often because of changing priorities and a
desire to reverse policies of previous governments.
Since 2006 significant confusion around the BNG concept has been caused by many
actors jumping into the space. For example, academics were largely fixated on the
metric, insisting that it wasn’t possible to define biodiversity through one value, and
they had a limited understanding of the need for practical solutions, being more
interested in writing papers on the vagaries of a metric. Policy advocates (government
advisers, officials and NGO’s) saw opportunities to promote their own agendas as part
of BNG. A fixation on the notion that BNG must provide nature immediately next to
where people live, has created perverse outcomes where on-site biodiversity value (ie.
within a development boundary) is extremely limited and the value of BNG in funding
ecological restoration has been curtailed by over-emphasis on on-site rather than off-
site delivery.
Governments play a range of roles that one would hope are designed to ‘make things
happen’, including setting up groups to assess market development, select committees
to hear evidence from stakeholders, and of course mandate policies into law. In 2011
the then Conservative government established the Ecosystem Markets Taskforce
(EMTF) which reported in 2013 with the recommendation that biodiversity offsetting
should be introduced as a mandatory policy on the built development sector and to run
a series of pilots to test how a market would work. As a member of the EMTF and the
Board of Natural England2, I helped set up Natural England’s Developer Industry Group
and Board Innovation Group to refine BNG and to also create a private market solution
for protected species compliance. The biodiversity offset pilots failed to deliver much of
use because of their voluntary nature, but the government, with continued lobbying,
eventually announced, in 2019, that BNG was to be mandated into planning law through
the passing of the Environment Act 2021. This indeed happened but BNG was only
formally implemented in February 2024 in order to give developers and planning
authorities time to accommodate the new law into their business operations. Needless
to say, very few developers or planning authorities spent the two years gearing up for the
change – they waited until the final three months of the implementation period before
attempting to embed BNG into the planning system.
There are therefore a number of actions that made change happen in respect of getting
BNG mandated into law. Persistence in telling the story and showing the way forward
through a solution-focussed plan was key to changing behaviours and taking policy
makers along on the journey. Part of this involved checking and challenging data
presented by others to thwart the initiative. Providing expert evidence at government
select committees (All Party Parliamentary Group on Biodiversity, Environmental Audit
Committee, Environment Food and Rural Affairs Committee), and taking up copious
speaking engagements, writing numerous articles across many sectors, and building a
follower base, were all important in building a consensus and a will to change the
system.
Once BNG became mandated into law, Environment Bank needed the funds to scale
the business. I successfully raised the private sector finance (£240m) needed to create
a supply of BNG units through the creation of habitat banks, before demand happened.
The legal mandate changed the model from a nice idea into an investable proposition.
However, despite all of the stakeholder engagement, consultation and design time
spent getting BNG into law as a market-led policy, there are still issues in it operating as
an effective private sector market. The Labour government has recently proposed
exemptions for small development sites (<0.5ha) and the policy preference for
delivering BNG on-site rather than off-site remains, despite the evidence that on-site
BNG fails in almost every case (Hill et al 2025)(3). There is also the threat that BNG could
be scrapped altogether, based on flawed evidence from a very small number of
builders, that it is seen by the development industry as a blocker to growth and instead
developers would be charged a development tax (levy) which would kill the dynamic
private sector nature market. There is no evidence of any levy-based system operating
anywhere in the world – the in lieu fee approach for development mitigation operated in
the United States was abandoned in 2008 as a result of a systemic failure by State
governments in delivering effective compensation for development impacts.
Corporate natural capital accounting and disclosure – a major opportunity for nature
restoration
The BNG model could provide a legacy for a much larger market – the corporate sector,
whose component businesses, as discussed above, rely on natural capital. The UK
could be world leading in the new industry of ecological restoration – restoring the
ecosystems on which we, our businesses and our economy depend. As an example,
the ecological restoration industry in the US, as a result almost solely of compliance
requirements of the Clean Water Act and Endangered Species Act (and various State-
based wetland preservation Acts), in effect similar to BNG, is worth an annual $25bn
and employs 221,000 people. By comparison, the US steel industry in 2024 was worth
£15.6bn and (in 2025) employs 83,600 people. The size of the steel industry has been
declining for many years. The size of the ecological restoration business has been
increasing significantly year-on-year, and this is in the absence of corporate natural
capital markets (see later). By comparison, the UK steel industry is worth a mere £1.7bn
and supports 37,000 jobs (which seems out of kilter when compared to the US ie over 4
times the number of people employed relative to gross value). By supporting the
development of nature markets such as BNG, corporate natural capital reporting,
nutrient neutrality etc., ecological restoration as an industry in its own right is likely to
be worth far more to GDP and tax revenues than many of the ‘traditional’ avenues of
economic activity.
What might the size of an ecological restoration industry be if a framework similar to
BNG were applied to the corporate sector as a result of natural capital accounting and
disclosure? Evidence shows that BNG costs c. 0.6% of gross development value,
generating a market of potentially £830m – £1,960m/yr in the UK once maturity is
reached and if all BNG is off-site, which of course it isn’t at present. If this ratio cost is
applied to general economic activity in the UK outwith development (UK GDP of
£2.88tn), given the critical dependence of GDP on what nature provides described
earlier, this would generate £15.6bn of funding for nature restoration facilitating the
rebuilding of functioning ecosystems, some two to four times the amount needed to
bridge the nature finance gap.
At present in the UK there is no mandate to require corporate businesses to legally
disclose or report on their dependency or impact on nature and natural capital.
However, the above sums could be leveraged through a financial regulation that
requires corporate businesses to do just that. By disclosing impacts, reducing them at
source through the supply chain and ‘offsetting’ residual impacts by investing in or
purchasing biodiversity units from land providers, substantial funds would be available
to restore nature at scale. It is critical that any mechanism introduced is simple;
government must not interfere with the biodiversity credit market that would likely
develop quickly (eg by applying a levy or tax on corporate business as is now being
proposed for BNG).
Why would corporates do this? For self-interest to a) address severe business risk given
dependency on nature through their supply chains, b) secure better investment terms,
c) to appeal to customers and investors. Laggard companies will fall by the wayside. At
present CEO’s are only just starting to engage with the risks associated with biodiversity
loss and ecosystem collapse (they are taking a short-term view), whereas shareholders
and boards are putting pressure on their executives to derisk businesses against failure
caused by ecosystem collapse (taking the long-term view). One transactional route for
corporate business to achieve a nature positive status would be to invest in, or
purchase, voluntary biodiversity credits from large scale ecosystem restoration projects
that make a formal reporting statement to their shareholders.
In summary, it is critically important that biodiversity loss is halted, and ecosystems
globally restored at scale. Making the change that is needed, happen, will involve far
greater communication, fast-tracking policy development, implementing financial
reporting laws on corporate business, and policy stability that will encourage investors
to invest in ecological restoration as a major business opportunity in its own right. Some
recommendations for specific actions to drive change are given below.
Key recommendations to make change happen
Create and interpret cross-sectoral data – biodiversity, trends, value to the
economy, contribution to jobs.
Effective communication to segregated audiences – keep it simple –
government, Ministers, officials, stakeholders, landowners/farmers, planning
authorities, developers, biodiversity unit buyers, corporate businesses,
regulators.
Persistence in messaging and challenge of alternative views – nay-sayers.
Speak at as many events as possible to embed the idea.
Understand the finance gap – public funding vs private investment.
Make nature economically visible – money, economic underpinning and jobs
speak louder that inherent value of nature as embraced by the environmental NGO’s.
Make it relevant to business risks rather than we need more nature because we
like wild places….
Maintain integrity – lobbying position should be to move the dial on nature, not to
support ones’ vested (financial) interests.
Run workshops, webinars, publicity events, write papers and articles, develop a
following.
Challenge and refine policy documents, respond to consultations.
Introduce a regulatory framework (financial not environmental) rather than rely on a voluntary approach, because it gives clarity and certainty, speeds up the
process, enables developers and corporates to operate on a level playing field.
October 2025
1 Global GDP is estimated at $100tn (World Bank figures), and some $44-55tn of that relies on services and resources provided by nature and biodiversity.
2 Natural England is the government’s statutory adviser on nature conservation.
3 Hill, D.A., Pindham, N., Beedell, J., Beamsley, N. & Hindle, R. (2025). The Comparative Value of on-site vs off-site Biodiversity Net Gain for Restoring Nature. July 2025 (www.foundationfornature.org).
4 Report by the Federation of Master Builders ‘The annual house builders survey’ December 2024.
5 Based on a value for the UK construction and development industry of £139bn - £327bn (2022/23).



